You have a unique combination of skills and experiences that make you who you are. It’s how you present yourself to the world. Ultimately, it will differentiate you from your competition and empower you to build trust with prospective clients and employees.
But WHO is telling your story?
Your Narrative Advantage is made up of what your company says, what your values are, how you communicate, and what you want people to feel when they interact with you. Essentially, it’s a promise to your investors, team, and customers.